THE EXPEDITION LOG

Notes from the climb.

11 posts
SEO
Apr 18, 2026

AI SEO is here, and it's rewriting the rules

google's not the only one deciding what shows up anymore. here's what AI search means for your business, explained without the jargon headache.

Stephanie Landon, Content Writer

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CRM
Jan 14, 2026

introducing crm systems (your business's new best friend)

your leads are slipping through the cracks like sand through a colander. here's why a CRM fixes that, and why your sticky notes never will.

Stephanie Landon, Content Writer

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SEO
Apr 3, 2024

local seo for edmonton businesses: what actually works

ranking locally in edmonton isn't about tricks, it's about a handful of things most businesses are still getting wrong. here's the real list.

Stephanie Landon, Content Writer

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CONTENT STRATEGY
Oct 14, 2022

writing for search engines vs. writing for actual people

you can write for google or you can write for humans, but trying to do both badly at once is how you end up ranking for nothing.

Stephanie Landon, Content Writer

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STRATEGY
Mar 22, 2022

the businesses that grow fastest all do this one thing

we've worked with a lot of businesses, and the fastest-growing ones all share one habit most people skip entirely.

Stephanie Landon, Content Writer

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EMAIL MARKETING
Sep 8, 2021

email is the one channel with no algorithm to please

no algorithm changes, no pay-to-play, no chasing the feed. here's why email marketing remains the most underrated channel in the game.

Stephanie Landon, Content Writer

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WEB DESIGN
Feb 17, 2021

you have eight seconds to keep someone on your website

eight seconds. that's it. here's what that means for your homepage, and why most websites lose visitors before they even scroll.

Stephanie Landon, Content Writer

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SOCIAL MEDIA
Jun 3, 2020

what viral content actually has in common (it's not luck)

viral posts aren't random magic. they share patterns you can actually learn from, and we're breaking them down without the fluff.

Stephanie Landon, Content Writer

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BRANDING
Nov 12, 2019

branding is not a logo, and we need to talk about it

your logo is one piece of a much bigger puzzle. here's what branding actually means and why it matters more than your font choice.

Stephanie Landon, Content Writer

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PAID ADS
Sep 18, 2019

your google ads aren't converting, and here's why

lots of clicks, zero sales? your ads aren't broken, they're just talking to the wrong people, or sending them somewhere with nothing to say.

Stephanie Landon, Content Writer

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ABOUT US
May 6, 2019

why we named the company peak marketing (it's not just a cool word)

every business wants to reach the top. here's the actual story behind the name, and what it means for how we work with clients.

Bashar Zakkour, CEO

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the summit awaits

ready to reach your peak?

contact us for a free consultation.